With a total of five branches in four locations, Shires MBC Ltd are one of the largest estate agents in Suffolk & Norfolk specialising in residential sales, lettings and property management. Shires MBC’s objective was to increase the online presence of the Shires Residential and Marshall Buck & Casson websites within a very competitive market and to increase the number of valuation requests made via the two websites. Shires MBC were also keen to target those specifically searching from locations within the areas they cover. The final objective was to raise awareness about Shires Residential’s recent acquisition of well-established estate agent Marshall Buck & Casson.
We first embarked on a strategic exercise involving thorough planning and extensive keyword research for search terms relevant to Shires MBC and their targeted locations. Rich content and optimised landing pages were then planned to target the relevant keyword searches. Bespoke, responsive websites were then designed with the different types of visitor (buyer, seller, tenant, landlord) at the forefront of the sites’ structure, ensuring each user type can find the service they are looking for easily. Increased valuations were targeted through a ‘squeeze’ page designed with minimal distractions to maximise completions.
- Fully responsive WordPress website
- Integration with property software API
- Multiple landing pages optimised for SEO
- Persistent navigation & property search menu
- Multiple branch information consistent with Google NAP
- Interactive Google maps
Since launch, the Shires Residential website has benefited from a significant improvement in rankings of optimised pages for the targeted search terms. This has resulted in a 40% increase in the number of visits to the website during the first 3 months after launch. Engagement levels have also improved enormously with smartphone users now spending an average of 2:17 on the site and viewing 3.65 pages, compared to just 57 seconds / 1.72 pages on the previous website. Crucially, the new websites have delivered considerably more valuation requests resulting in Shires MBC increasing the number of properties they bring to market. We continue to work with Shires MBC Ltd on a range of Digital Marketing campaigns.