Client Objective

Simpsons of Newmarket are an established local retailer specialising in clay / game shooting and country clothing products. Having never previously sold online, Simpsons had very little knowledge of eCommerce and were keen to choose an experienced digital agency that could help them gain a thorough understanding of the complexities of selling online.

Their main requirement was for a user-friendly, responsive website based on a platform that could accommodate any future plans they may have. They were also very keen to allow users to shop by ‘brand’, a factor that is very important to many of their existing customers.

Our Solution

We designed and developed a responsive website based on the Magento platform, thereby enabling the client to add new features to the site as their online business develops.

Our attractive design appeals to the target audience whilst enabling customers to find the products they are interested in quickly and easily.

Users can shop by product type as well as by ‘brand’ as requested, and the sidebar filtering allows users to refine their product choices by a range of attributes including gender, brand, colour, size and more.

Key Features

  • Single, responsive Magento website with over 400 products
  • Multiple product categories and attributes
  • ‘Refine by’ product filtering
  • View products by grid or list view
  • Product reviews
  • Multiple product images and product zoom
  • Related products and cross-selling
  • Mailchimp integration
  • Animated Homepage slider

The Result

Since its launch, the Simpsons of Newmarket’s Magento website has been a huge success. The feedback from their existing customers has been fantastic with many of them now regularly purchasing products from the website. More importantly, the business has now expanded its customer base significantly with orders coming in from all parts of the UK. Also, certain product ranges have managed to rank on page 1 of Google in less than 2 months, resulting in a marked increase in sales of those products.

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Visit the Simpsons of Newmarket website >