Cambridge Econometrics is an economics consultancy that provides analysis, reports and training to governments, NGOs and other organisations around the world. CE’s old website was looking rather tired and dated, so they commissioned us to design and build a new, modern and dynamic site that would make them well placed to pick up major contracts.
Our new responsive WordPress website is beautiful, functional and easy to navigate on all devices. The clean, minimal design perfectly echoes the company strapline of ‘clarity from complexity’ and allows users to learn about CE’s services with ease. In order to successfully convey the personal and approachable nature of their staff, we directed a photoshoot and implemented the chosen shots throughout the website.
The new website has been a real success with extremely positive feedback from all parties. In comparison to the old website, the new site has benefited from a 56% increase in user engagement and a 17% reduction in bounce rate. With the new website being mobile-friendly, the average session duration from smartphones has increased by an enormous 183%.