DP World London Gateway is a highly automated deep-sea container port on the same site as one of Europe’s largest logistics parks. The marketing team were keen to raise awareness about how their state-of-the-art port and park combination can improve the efficiency of supply chains. Their brief to us was to create an eye-catching advertising campaign for Retail Week, targeting retail company board directors and senior supply chain managers.
Working with Ars Thanea, our CGI production partner in Poland, we started work on some initial concepts. London Gateway chose the futuristic, flying container ship idea as they felt it communicated the message in a unique and imaginative way. The visual was further developed with an incredible level of detail that results in a truly eye-catching visual. We then assisted with the copywriting and key messaging to produce the final double-page spread advert for Retail Week.
“Fellowship played a pivotal role in project managing and creating this dynamic and unique, bespoke key visual for our Supercharged marketing campaign. Starting out as a concept to demonstrate how DP World London Gateway is able to speed up supply chains for cargo owners, the image evolved over time into an eye-catching visualisation of a futuristic rocket ship. We are delighted with the final campaign, which has proved to be incredibly effective.”
Matt Abbott – Communications Manager